Why our Buyers want us to Lead Differently

Not only is this good for us, and good for the planet—we can also take a stand for building a brand off creating an exceptional customer experience, as we revolutionize the way we grow and scale our companies because there is genuine buyer demand for a different type of company to purchase from too.

Why our buyers want us to lead differently

Not only is this good for us and good for the planet, but we can also take a stand for building a brand by creating an exceptional customer experience as we revolutionize the way we grow and scale our companies because there is genuine buyer demand for a different type of company to purchase from too.


Here's an exploration of the statistics and trends that support this notion:


  1. Millennial consumer behavior: Millennials, born between 1981 and 1996, represent a significant consumer segment known for their distinctive buying traits. According to various studies, millennials exhibit a strong preference for brands and companies that prioritize social and environmental responsibility.

For example:

  1. . Deloitte's Millennial Survey 2020 found that 55% of millennials surveyed stressed that a company's purpose goes beyond generating profit.
  2. Cone Communications' CSR Study revealed that 70% of millennials are willing to pay more for products and services offered by companies committed to social and environmental impact.
  3. Nielsen's Global Corporate Sustainability Report highlighted that 73% of millennials are willing to change their consumption habits to reduce their impact on the environment.

These statistics demonstrate a growing demand among millennials for businesses that align with their values and have a positive social impact, creating an opportune market for humanitarian entrepreneurs.

  1. Increased conscious consumerism: The broader trend of conscious consumerism extends beyond millennials and encompasses consumers of different age groups. People are becoming more aware of social and environmental issues and are increasingly making purchase decisions based on ethical considerations. This shift in consumer behavior creates a favorable environment for businesses that prioritize purpose and profit, thereby providing opportunities for humanitarian entrepreneurs to tap into this market.
  2. Impact investing and funding opportunities: Impact investing, which seeks to generate social and environmental impact alongside financial returns, has gained significant traction in recent years. According to the Global Impact Investing Network (GIIN), the estimated size of the global impact investing market will reach $715 billion in 2020. This growth indicates a rising interest among investors in supporting enterprises that create both financial and social value. Humanitarian entrepreneurs can leverage the increasing availability of impact investment capital to fund and scale their ventures.
  3. Regulatory support and incentives: Governments and regulatory bodies are recognizing the importance of social entrepreneurship and are introducing policies and incentives to support this sector. For instance, in various countries, legal structures like Benefit Corporations (B Corps) and Social Enterprises are being established, offering legal recognition and support to businesses with a social mission. These developments facilitate the growth of humanitarian entrepreneurship by providing a supportive regulatory environment.
  4. Media and public awareness: There has been a notable increase in media coverage and public awareness surrounding social and environmental issues. Non-profit organizations, social enterprises, and impact-driven businesses are receiving more visibility, leading to increased public awareness and support. This heightened attention helps create a receptive environment for humanitarian entrepreneurs to engage with consumers, investors, and stakeholders.

While these statistics and trends indicate a positive landscape for humanitarian entrepreneurs, it's important to note that challenges and barriers still exist. However, the combination of changing consumer preferences, increased investment opportunities, and regulatory support creates an environment where the potential for impact and success in the field of humanitarian entrepreneurship is higher than ever before.

This is an excerpt of the best-selling book by Samantha J. called "Illuminator; click here for the full copy: https://www.iamsamanthaj.com/books

About Samantha j.

Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.

Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.

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