I am

The Illuminator. Multi 8+ Figure Award-winning Entrepreneur. Business Strategist. Medicine Woman. 5 X Bestselling Author. Soulful Speaker.

This is the story of how I learned to embody my authentic self and build a business empire CREATING SOCIAL IMPACT along the way.

Swipe right to read my story.

My story

Chapter One

Chapter One: A childhood of unfulfilled yearning

I always knew I was different. While others only saw what was in front of them, I danced between the seen and unseen worlds. As a child I remember crying in our family kitchen and my father asking, “Why are you so sensitive?” I tried to speak my mind but was told to be quiet. “Pull yourself together, Samantha,” he said.

I grew up on a farm and found solace by immersing myself in nature, a ritual that has continued into my adult life. I would escape from feeling misunderstood in my home and the schoolyard, sit under a tree and write poetry to soothe my fragile heart, wondering:

Why can’t I be like everyone else?

Why can’t I feel less, question less, think less, want less?

Just…be normal? 

I so desperately wanted to be loved for who I was, to feel like I was enough. But the world kept telling me to be someone else. 

Chapter Two: The good girl succumbs to the darkness

The first ill-fitting mask I tried on was that of the good girl – the pretty, obedient, high-achieving school captain. I thought she would help me receive the love and acceptance I craved. But no. The emptiness and loneliness remained. 

At 16, the destructive voice in my head – the one that told me I was unworthy and unlovable – became deafening. Struggling to deal with the trauma of sexual abuse, I swapped one mask for another. The good girl became the rebel as I grappled to anaesthetise my pain with drugs, sex and alcohol. 

When I wasn’t using my sexuality as a weapon, I sought love and approval by pursuing other people’s idea of success. I thought:

If sex and alcohol aren’t working, perhaps proving myself as an entrepreneur will do the trick?

Chapter two

Chapter Three: The unfulfilled entrepreneur

By the time I was 18 I had used my shared value business methodology to grow a residential estate from a $500,000 venture to a $10 million dollar company. It was around that time I was diagnosed with bipolar disorder and borderline personality disorder and put on the highest possible dose of medication. 

Despite my internal struggles, I kept striving to achieve other people’s idea of success. By the time I was 21, I had built my first investment properties, become the youngest Vice President of the Wagga Wagga Business Chamber, and won the Young Entrepreneur of the Year award. 

But when the lights dimmed and the work day ended, I was still that little girl under a tree trying to make sense of the world and wondering why she felt so lost, sad and misunderstood. From the outside, my life looked like a great success. But all I wanted to do was put an end to it.

Chapter Three

Chapter Four: From realisation to reawakening

I realised that my life wasn’t congruent with my true self. I had traded authenticity for acceptance. I had traded my body for lust masquerading as love. I had traded my happiness for the hollow hallmarks of “success”.

Beneath the weight of the medication and the masks, the real me was fighting for air. It was time to let her breathe. No one was going to save me. I had to save my damn self. 

I travelled the world learning and adopting a shamanic approach to diet, embodiment and healing. Training with Dr Alberto Villoldo, a psychologist and medical anthropologist, introduced me to the neuroscience of enlightenment and the importance of emotional mastery. Six weeks later, I said goodbye to medication and with it, the numbness that had dulled my genius. 

For the first time I was able to acknowledge the sexual abuse I suffered as a child and start the healing process. I began nourishing my body with organic food and nourishing my mind with daily meditation and healing rituals. My body became a sacred temple to be revered and my mind became the source of the unique gifts I wanted to share with the world. 

I learned to own, embrace and embody every aspect of my femininity, both the dark and the light. I found the love and acceptance I had always craved within me. I let the sacred dream I had for my life become my driving force. 

Chapter Four

Chapter Five: The creation of a soulful empire

Now that I knew what was possible, I wanted other women and men to experience the joy, peace and fulfillment of embodying their true selves. To value their gifts and build empires that create the world they desire. To help them understand that profit and purpose can and should co-exist. 

In 2018, I conceptualised a program that merges shamanism and ancient healing practices with my shared value business methodology. A program that helps entrepreneurs embody their sacred activist, set boundaries and speak up to increase their wealth and solve the world’s most pressing challenges. Empress & Emperor was born and my global movement began. My clients finally had the formula they needed to discover their truth and fulfill their most ambitious aspirations. 

Within a year, I had a 6-figure business heading for 7. My addictions to sex and alcohol were gone. I was listening to my soul and living in alignment with my identity and purpose. I was harnessing my inner genius to make a meaningful impact on others and the world. I was happy, deeply and truthfully happy. I had let go of the need for other people’s love and acceptance because I had my own.

Chapter Five

Chapter Six: The building of a global movement 

I realised that my purpose is to ignite a global movement of entrepreneurs who share a common goal of shaping a better world using entrepreneurship as the vehicle. A world free from trauma, poverty, loneliness, sexual abuse and poor mental health. A world in which women and men are empowered to share their gifts and live in harmony with their true selves. A world where women and men rise up, speak up and refuse to settle for playing small. 

Since I launched my program I have helped over 1,500 founders across diverse industries build their empires, their way. I have become a bestselling author of two multi-author books, Magdalene Rising and Release the Shackles and Unapologetic, my own book Stand Up Speak Up which was released in November 2021. 

By 2030, I will have used my shared value business methodology to build a movement of one million entrepreneurs embodying their empress and emperor. The chapters ahead are being written right now. And they’re magnificent. 

Chapter six


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Samantha J. is coined "The Illuminator". She is renowned for her ability to provide unconventional business strategy that helps to illuminate the greatest potential in the leadership, empire and life of the icons of our future.

Samantha J. is a 5X Best-Selling Author, Multi 8 Figure+ Award Winning Entrepreneur, Speaker and Investor. She is referred to as the Illuminator - she is the only business strategist in the world advising 7-8+ figure personal brands how to scale their empire with a luxury business model, that improves every area of their life.

Samantha J’s proven strategies have helped increase her client’s business value by over $100m. She helps her clients rebrand their business into a luxury business model, with an irresistible luxury offer and stand out luxury brand, that gets them back their time and freedom, to prioritise their love and family life! Her one of a kind unique methodology Illuminator merges spirituality, strategy and self expression, and has taken her 16+ years experience to refine.

From her first start up at 13 years old, to becoming an award winning multi 8 figure ceo at 22 years old, and mental health ambassador making weekly appearances in the media, Samantha J. Has always been passionate about illuminating the greatest potentials for those around her.

After feeling like something was missing, she then went on to travel the world to refine her medicine woman gifts and study with the leading authorities in conscious relationships, sacred sexuality, humanitarian leadership, shamanism, and neuro-science to create her own unique methodology merging business strategy, spirituality and self expression.

She has since helped over 2000+ entrepreneurs in online training in person retreats and workshops across USA, Europe, Australia, Asia and South Africa.Samantha J. has since been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts.

Samantha J. Vision is to help 100+ million leaders to use their influence to unify the world, with purposeful and profitable businesses. She is leading the way by setting the target to bring 100 million children from child sex trafficking closer to home and educate girls rescued from sex trafficking so they can start a new chapter and be financially independent - and she needs your help to do it.

Samantha J. Vision is to help 100+ million female leaders to use their influence to unify the world, with purposeful and profitable businesses. She is leading the way by setting the target to bring 100 million children from child sex trafficking closer to home and educate girls rescued from sex trafficking so they can start a new chapter and be financially independent - and she needs your help to do it.

“Samantha is an incredibly authentic and open hearted soul. She fully embodies what she teaches and working with her has deepened my connection to my body and my innate wellspring of wisdom. Not only is she gentle, always following the intuition that speaks from within her, but also someone with a clear burning passion and drive for what she does. I am deeply honoured to have met such an incredible teacher on my journey and I look forward to many more years of working with her.”

Jasmine Taylor Rose


You can be the best in the world at what you do, and without a luxury business model, feel like something is missing.

You don't have to grow your business at the expense of your life - any longer! 

I'm curious to learn more!