I am

Business Empress. Award-winning Entrepreneur. 5 X Bestselling Author. Soulful Speaker.

This is the story of how I learned to embody my authentic self and build a business empire along the way.

Swipe right to read my story.

My story

Chapter One

Chapter One: A childhood of unfulfilled yearning

I always knew I was different. While others only saw what was in front of them, I danced between the seen and unseen worlds. As a child I remember crying in our family kitchen and my father asking, “Why are you so sensitive?” I tried to speak my mind but was told to be quiet. “Pull yourself together, Samantha,” he said.

I grew up on a farm and found solace by immersing myself in nature, a ritual that has continued into my adult life. I would escape from feeling misunderstood in my home and the schoolyard, sit under a tree and write poetry to soothe my fragile heart, wondering:

Why can’t I be like everyone else?

Why can’t I feel less, question less, think less, want less?

Just…be normal? 

I so desperately wanted to be loved for who I was, to feel like I was enough. But the world kept telling me to be someone else. 

Chapter Two: The good girl succumbs to the darkness

The first ill-fitting mask I tried on was that of the good girl – the pretty, obedient, high-achieving school captain. I thought she would help me receive the love and acceptance I craved. But no. The emptiness and loneliness remained. 

At 16, the destructive voice in my head – the one that told me I was unworthy and unlovable – became deafening. Struggling to deal with the trauma of sexual abuse, I swapped one mask for another. The good girl became the rebel as I grappled to anaesthetise my pain with drugs, sex and alcohol. 

When I wasn’t using my sexuality as a weapon, I sought love and approval by pursuing other people’s idea of success. I thought:

If sex and alcohol aren’t working, perhaps proving myself as an entrepreneur will do the trick?

Chapter two

Chapter Three: The unfulfilled entrepreneur

By the time I was 18 I had used my shared value business methodology to grow a residential estate from a $500,000 venture to a $10 million dollar company. It was around that time I was diagnosed with bipolar disorder and borderline personality disorder and put on the highest possible dose of medication. 

Despite my internal struggles, I kept striving to achieve other people’s idea of success. By the time I was 21, I had built my first investment properties, become the youngest Vice President of the Wagga Wagga Business Chamber, and won the Young Entrepreneur of the Year award. 

But when the lights dimmed and the work day ended, I was still that little girl under a tree trying to make sense of the world and wondering why she felt so lost, sad and misunderstood. From the outside, my life looked like a great success. But all I wanted to do was put an end to it.

Chapter Three

Chapter Four: From realisation to reawakening

I realised that my life wasn’t congruent with my true self. I had traded authenticity for acceptance. I had traded my body for lust masquerading as love. I had traded my happiness for the hollow hallmarks of “success”.

Beneath the weight of the medication and the masks, the real me was fighting for air. It was time to let her breathe. No one was going to save me. I had to save my damn self. 

I travelled the world learning and adopting a shamanic approach to diet, embodiment and healing. Training with Dr Alberto Villoldo, a psychologist and medical anthropologist, introduced me to the neuroscience of enlightenment and the importance of emotional mastery. Six weeks later, I said goodbye to medication and with it, the numbness that had dulled my genius. 

For the first time I was able to acknowledge the sexual abuse I suffered as a child and start the healing process. I began nourishing my body with organic food and nourishing my mind with daily meditation and healing rituals. My body became a sacred temple to be revered and my mind became the source of the unique gifts I wanted to share with the world. 

I learned to own, embrace and embody every aspect of my femininity, both the dark and the light. I found the love and acceptance I had always craved within me. I let the sacred dream I had for my life become my driving force. 

Chapter Four

Chapter Five: The creation of a soulful empire

Now that I knew what was possible, I wanted other women and men to experience the joy, peace and fulfillment of embodying their true selves. To value their gifts and build empires that create the world they desire. To help them understand that profit and purpose can and should co-exist. 

In 2018, I conceptualised a program that merges shamanism and ancient healing practices with my shared value business methodology. A program that helps entrepreneurs embody their sacred activist, set boundaries and speak up to increase their wealth and solve the world’s most pressing challenges. Empress & Emperor was born and my global movement began. My clients finally had the formula they needed to discover their truth and fulfill their most ambitious aspirations. 

Within a year, I had a 6-figure business heading for 7. My addictions to sex and alcohol were gone. I was listening to my soul and living in alignment with my identity and purpose. I was harnessing my inner genius to make a meaningful impact on others and the world. I was happy, deeply and truthfully happy. I had let go of the need for other people’s love and acceptance because I had my own.

Chapter Five

Chapter Six: The building of a global movement 

I realised that my purpose is to ignite a global movement of entrepreneurs who share a common goal of shaping a better world using entrepreneurship as the vehicle. A world free from trauma, poverty, loneliness, sexual abuse and poor mental health. A world in which women and men are empowered to share their gifts and live in harmony with their true selves. A world where women and men rise up, speak up and refuse to settle for playing small. 

Since I launched my program I have helped over 1,500 founders across diverse industries build their empires, their way. I have become a bestselling author of two multi-author books, Magdalene Rising and Release the Shackles and Unapologetic, my own book Stand Up Speak Up is set to be released in November 2021. 

By 2030, I will have used my shared value business methodology to build a movement of one million entrepreneurs embodying their empress and emperor. The chapters ahead are being written right now. And they’re magnificent. 

Chapter six


Receive your free copy of Samantha J. brand new book BUILD YOUR EMPIRE FROM THE INSIDE OUT, to learn how to merge strategy, spirituality and self expression to build your 6-8+ figure empire from the inside out!

Thank you! You will now receive all updates on my book 'Stand Up Speak Up'.
Oops! Something went wrong while submitting the form.

Samantha J is an award-winning entrepreneur, 5xbestselling author and soulful speaker – a business empress who merges spirituality and entrepreneurship to help women and men make a meaningful impact on the world. 

After leading her family's business from 6 to 8 figures by the age of 21, Samantha embarked on a journey of soulful discovery that helped her embody her divine femininity and masculinity, and step into her personal power.

While travelling to over 25 countries, Samantha refined her gift as a medicine woman alongside leading authorities in neuroscience, shamanism and sacred sexuality. She emerged with a unique methodology that combines ancient healing practices with pragmatic business strategies to build purposeful and profitable empires.

Samantha works with entrepreneurs to help them harness their zone of genius and realise their ultimate potential in life, business and relationships. She has ignited a global movement with an ambitious goal to see one million entrepreneurs embody their empress and emperor by 2030.

“Samantha is an incredibly authentic and open hearted soul. She fully embodies what she teaches and working with her has deepened my connection to my body and my innate wellspring of wisdom. Not only is she gentle, always following the intuition that speaks from within her, but also someone with a clear burning passion and drive for what she does. I am deeply honoured to have met such an incredible teacher on my journey and I look forward to many more years of working with her.”

Jasmine Taylor Rose

Embody your GREATNESS.

Experience the profit, pleasure and prosperity you deserve.

Join Empire B-School and let’s start crafting the life and business your soul is seeking. 

Learn more