I am

The Illuminator: Award-winning Entrepreneur. Best-selling author. Podcast Host. Medicine Woman.

this is the story of how i turned sexual abuse, into an award winning entrepreneur career, and became "the illuminator".

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My story

Chapter One

Chapter One: Sexual abuse childhood

As a little girl, my childhood memories are both a mixture of laughter, joy and fun family holidays, and an eery feeling of darkness that always lingered with me.

I grew up on my family's farm in Wagga Wagga NSW Australia. I recall this eery dark feeling overwhelming me at times, and bringing me in a depression of sorts, that I couldn't understand and would cause me to feel like I didn't belong, become emotional and feel overwhelmed in the world.

I would think:

Why can’t I be more like everyone else?

Why can’t I feel less, question less, think less, want less?

Just…be normal? 

I felt like an adult in a child's body, who enjoyed more having deep philosophical conversations with the adults and couldn't wait to "grow up" and create a big impact, that deep down, she always knew she was here to create.

Chapter Two: Struggling to fit in

In the school room in primary school, I felt like "it was safe to be me", my intelligence was celebrated.

By the time I was in high school, I was struggling to fit in when I soon saw being smart and intelligent wasn't so cool, and being beautiful got me bullied by other women who were jealous.

I soon developed high levels of school yard anxiety, and did whatever I could to put on masks, to find a sense of belonging with drugs, sex and alcohol.

In a desperate bid to give me a fresh start, my parents invited me to attend boarding school - it was my saving grace.

I got within the top 6% of Australia in my HSC. Embracing my intelligence as a gift in a private school where it was celebrated, help me feel more safer to be myself.

In the coming years though, I was about to experience my darkest years...

Chapter two

Chapter Three: The unfulfilled entrepreneur

After a week of minimal sleep and drugs at schoolies, I crashed after the HSC, and began to question everything. Whether I was to go to university and study psychology or economics, or continue my path as an entrepreneur, given I had started my first clothing and accessories start up at 13 years.

At 19 my dad threw me a phone book, and he told me to take on the family's property development company. In a few short years I'd turned it into a multi 8 figure empire, by elevating it into a luxury brand, becoming a key person of influence, and with a purposeful and profitable story - which was to create a property development that focused on giving people a sense of belonging.

By the time I was 21, I had built my first investment properties, become the youngest Vice President of the Wagga Wagga Business Chamber, and won the Young Entrepreneur of the Year award. 

But when the lights dimmed and the work day ended, that familiar darkness since my earliest memories, still eered over me.. and I felt like "something was missing" with what I had created.

Chapter Three

Chapter Four: From realisation to reawakening

I spiralled quickly into a suicidal mess. Getting to the point where I said, if I don't get a sign from Spirit, of the bigger impact I am here to make, that I thought I was on track for, then I am going to end my life..

In the coming week, I went and had coffee with my business coach, and he said that a "shaman" that he had been working with, mentioned I needed his help. I sat there bedazelled, could this be the sign I was searching for?

I called the Shaman, and he somehow knew everything I was going through, in the coming years, I began to meet that darkness within me, and come to peace with it, including the sexual abuse experience through various mentors.

When I first remembered the sexual abuse experience, that had occurred as a small child, suddenly the darkness I had felt all my life made sense. I didn't feel like there was something wrong with me, and I forgave myself and them.

A new vision emerged.. I saw myself on stages with thousands of people in front of me, and me sharing my personal story and supporting others to heal and illuminate their greatest potential.

I chose to leave my career behind, and follow this new "call of Spirit" to follow my heart, and learn what I needed to do, so I could actualise this vision...

I travelled to over 20+ countries learning from the leading authorities in neuro-science, shamanism, sacred sexuality, and leadership, refining my gifts as a medicine woman.

By acknowledging the sexual abuse as a child, I stopped abusing myself through sex, drugs and addictions, because I learned I don't deserve to be abused, I can be loved for who I am.

I began nourishing my body with organic food and nourishing my mind with daily meditation and healing rituals. My body became a sacred temple to be revered and my mind became the source of the unique gifts I wanted to share with the world. 

I learned to embrace both my past with compassion and forgiveness, and reclaim my power to decide what I wanted my life to look like from here as an expression of my true self.

Chapter Four

Chapter Five: The creation of a soulful empire

I began to actualise this vision for a soulful global empire, becoming a 5 x best selling author, speaking on various stages, and exposing my movement.

In 2018 I created my own unique method that I have refined with over 2000+ people, and now call ILLUMINATOR - that merges spirituality, self expression and luxury business strategy - to help established experts to scale their business with a luxury personal brand to get back the time and freedom for their love and family life, and be genuinely fulfilled.

I often work with clients who stand for a purpose beyond profits, who are here for a lifetime of growth and evolution, who value building a personal brand upon their most authentic realised self expression, and want to truly "have it all" - by scaling a business that doesn't come at the expense of their life.

Chapter Five

Chapter Six: The creation of a global movement: Illuminator

My vision is to ignite a global movement of entrepreneurs who share a common goal of shaping a better world using entrepreneurship as the vehicle. A world free from trauma, poverty, loneliness, sexual abuse and poor mental health. A world where we celebrate one another to evolve into our highest potential as a human being, making the world a better place along the way with our movement.

Illuminator Society is now the main way clients work with me, where I share all my tools over my 16+ year career, from luxury personal branding, aligning people to their new identity, sacred sexuality, shamanism, and much more.

This is the place they come to build the empire they always had imagined, to scale with a luxury brand, and get back the time and freedom for their love and family life along the way.

By 2030 and beyond, together we are working to help 100 million entrepreneurs to elevate their movement with a luxury brand, so we can rescue 100 million little girls caught in sex trafficking and give them a fresh start with education, just like I was given with my family, which was my saving grace, to be the woman I am today. I know without that - I wouldn't be alive today.

I desire to do what I can, to help create this opportunity for as many children as possible. I hope you will join me and be part of this movement! 

Chapter six

the illuminator method

Welcome to The Illuminator Method, a transformative journey designed to elevate entrepreneurs worldwide and empower them to create a luxury empire that not only grows their income, impact, and influence but also addresses critical global challenges, such as eradicating poverty and abuse. Empowerment through a Luxury Empire:

We believe that a successful business should always elevate and empower its founder. That's why we adopt a "build it from the inside out" approach to growing your empire. The Illuminator Method is meticulously crafted to help you build a sustainable and thriving luxury empire aligned with your vision, values, and aspirations. Through this process, you'll have the opportunity to create lasting change in the world while achieving financial abundance and fulfillment.


Named by LA Weekly as a Millennial Trailblazer for Luxury Impactful Entrepreneurship and in the Top 40 Under 40 by Elite Business Awards.

Introducing Samantha J., the "Illuminator" who weaves spirituality, strategy, and self-expression to help millennial business owners, coaches and personal brands, to build purposeful empires, that solve some of the world's most pressing challenges, all whilst becoming more fulfilled in every area of their life.

Samantha J. is a force to be reckoned with, Fox named her as one of the Top 20 entrepreneurs on the rise, and in the last couple of years, her brand has sky-rocketed. She has become a 6 x #1 amazon best selling author, and become renowned for her unique methodology called Illuminator.

At just 22 years old, Samantha spearheaded her family's business, catapulting it to 8-figure success. But she didn't stop there. Fuelled by a burning desire to embody her divine femininity and masculinity, she embarked on a soul-stirring adventure of self-discovery—an odyssey that led her straight to her ultimate highest purpose in this life. As she traversed the globe, Samantha honed her gifts as a medicine woman and strategist, learning from luminaries in neuroscience, shamanism, sacred sexuality, and humanitarian leadership. From this sacred alchemy emerged a methodology that seamlessly blends ancient wisdom, scientific insights, and pragmatic business and leadership strategies. The result? Purposeful and profitable empires where leaders no longer need to compromise. No compromise between profit and purpose. No compromise between authenticity and visibility. No compromise between integrity and influence. This is the realm where a new world in entrepreneurship and leadership thrives—one that celebrates all that you are and all that you aspire to be.

Samantha's unconventional approach empowers coaches to stand out with a luxury brand and a social impact focus. She guides you in building an empire that harmoniously merges purpose and profit, uniting the world as we collectively tackle some of humanity's most pressing challenges: poverty, climate change, sex trafficking, and beyond. Samantha's visionary work has earned her recognition and accolades, with features in over 100+ prestigious publications like CEO Weekly, Forbes and Disrupt Magazine hailed her as one of the Top 7 Women Paving the Way of Success in 2022.

She has ignited a global movement with an ambitious goal to see one hundred million entrepreneurs create empires that deliver measurable social impact by 2030 and beyond. With her guidance, the world is transforming, one purpose-driven entrepreneur at a time. Now the founder of co-brands of the Samantha J. Movement that include: Humanitarian B-School, Illuminator Luxury Business and Branding Agency, and Creative Director to her own documentary series "This Is Me".

Are you ready to step into your power, leave a profound impact, and create a legacy that reverberates through the ages? Samantha J. is here to guide you on a transformational journey, where purpose meets profit, and the extraordinary becomes your reality. Together, let's shape a future where success is redefined, and the impact we make knows no bounds.

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“Samantha is an incredibly authentic and open hearted soul. She fully embodies what she teaches and working with her has deepened my connection to my body and my innate wellspring of wisdom. Not only is she gentle, always following the intuition that speaks from within her, but also someone with a clear burning passion and drive for what she does. I am deeply honoured to have met such an incredible teacher on my journey and I look forward to many more years of working with her.”

Jasmine Taylor Rose

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It's time to elevate your brand into a luxury brand, so you can create the empire of your dreams, in the most efficient time possible, and become fulfilled in all areas of your life along the way! 

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