The Dawn of Awakening: unveiling consciousness in the age of illumination

As you let your own light shine, you unconsciously give others permission to do the same.” —Nelson Mandela

SJ Hot Reading Song Tip: Never Let You Go by Junie Graziano

Hey there, Illuminator! I am thrilled beyond words that our paths have crossed. It is a belief deeply ingrained in me that in this lifetime, we are guided by a higher consciousness, a divine force, to encounter those who will profoundly impact our lives and lead us to the next chapter of our journey. Together, we are embarking on an extraordinary adventure, one that will not only transform your life, income, impact, and lifestyle but also leave an indelible mark on the world at large through the unique light you embody.

So, get ready, my gorgeous friend, and everyone else joining us, because this is going to be one wild, exhilarating ride in the pages of this book. We shall embrace the excitement and joy it holds, pushing boundaries and expanding our horizons.

Now, more than ever, this message holds immense significance. We find ourselves at a pivotal moment in time, demanding introspection and stillness from each and every one of us. It is time to dive deep within ourselves, re-evaluate the world we wish to inhabit and pass on to future generations, and reimagine how purposeful and profitable entrepreneurship can shape that very future.

Embedded within every individual is a shaman, a wise guardian who comprehends our place within the intricate ecosystem of this world. It understands that we are all interconnected and that we are one. This innate wisdom seeks not power over others but rather harmony and communion with all forms of life, ensuring the thriving of each and every being. Shamans describe the pinnacle of perception as "the level of the eagle," where there is no division between ourselves, others, or the planet. The mountains, rivers, eagles, rocks—every element is interconnected, and we are an integral part of this grand tapestry.

Since my earliest days, I have felt a profound connection to the natural world and recognized our inherent interconnectedness. The gentle brush of wind through my hair, the warm caress of the sun on my cheeks, the laughter of animals expressing their joy—these moments of deep connection bring awareness to the "spirit" that unites all living beings.

Many of us wait for life-altering events such as death, breakdowns, bankruptcy, or illness before choosing to align with this profound level of perception that guides our lives. However, once we establish that connection, we begin asking profound questions about the purpose of our existence and making choices that extend beyond our personal selves. We become driven by something greater—a need for self-actualization—to understand ourselves and contribute to a purpose that transcends our individuality.

In the midst of life's busyness and challenges, it can be challenging to maintain a spiritual connection or infuse sacredness into our daily lives. Yet, without this connection, we may encounter pain, struggles, and a sense of emptiness. We have forgotten our inherent bond with our inner shaman, the guardian of wisdom that recognizes when we are in harmony with ourselves and all of creation. When we tap into our sense of wholeness, we learn how to relate to others and the world in a way that fosters harmony for everyone involved.

As the most intelligent species on this planet, we share it with numerous other beings and hold a profound responsibility to them and to ourselves. We must make decisions that honor the well-being of all life, relinquishing the notion of owning the Earth or asserting superiority over other living beings. The world serves as our mirror, reflecting the consequences of our thoughts and choices back to us.

If we observe the state of our world today, we witness a profound imbalance that has reached a tipping point. Wars, climate change, escalating mental and physical ailments, and pervasive instability surround us. The outer turmoil we witness is but a reflection of the disharmony within our true nature. It is imperative that we assume responsibility for our choices and shift our focus to a collective victory, transcending the confines of "me.". Only then can we authentically learn to lead, live, and love from a place of wholeness, acknowledging our interdependence with all living beings.

Together, dear Illuminator, let us embark on this transformative journey, igniting the flame within ourselves and others. By embracing our interconnected purpose, we can navigate the challenges of our time and create a world that thrives on harmony, compassion, and collective well-being.


The urgency of action: humanity at a crossroads

The fate of our planet hangs in the balance, with the fifth mass extinction event underway. As responsible stewards of the world we leave for our children and future generations, it's time to recognize our power to choose our path forward. We can either continue down a road of domination, exploitation, and destruction in the pursuit of power and profit, or we can acknowledge our spiritual connection to nature and our place within a larger ecosystem and make choices that benefit all life.

Through my training at The Four Winds Society, I learned about the fifth mass extinction event from Dr. Alberto Villoldo, a renowned psychologist, medical anthropologist, and author. A mass extinction event occurs when three-quarters of all species die out over a short period of time, less than 2.8–8 million years, according to The Conversation (1). We find ourselves at the beginning of the latest mass extinction, which is happening at an unprecedented rate. Since 1970, the populations of vertebrate species have declined by an average of 68%, with more than 35,000 species currently threatened with extinction, according to the International Union for Conservation of Nature (3). As many as 543 land vertebrates went extinct in the 20th century alone, according to a study in the journal PNAS (4).

The five mass extinction events that have occurred on Earth are described as follows:

  1. The first event took place approximately 440 million years ago during the Ordovician-Silurian period, when a climatic shift caused sea temperatures to change, resulting in the deaths of many organisms.
  2. The second event happened around 365 million years ago during the Late Devonian period, when the world's oceans were filled with algae blooms, leading to a lack of oxygen in the water and the deaths of marine life.
  3. The third event, referred to as the "Great Dying," occurred about 253 million years ago during the Permian-Triassic period, when volcanic activity caused a rise in carbon dioxide levels, climate change, acid rain, and rising sea levels that wiped out 90% of all species.
  4. The fourth event occurred approximately 201 million years ago during the Triassic-Jurassic period and is thought to have been caused by massive volcanic activity that released large amounts of carbon dioxide into the atmosphere, leading to climate change and the death of many land and marine species.
  5. The fifth and current mass extinction event began 10,000 years ago and was caused by human activities such as habitat destruction, pollution, and overfishing.

While some argue that humans were not responsible for the previous extinction events, we cannot deny our impact on the current crisis. It is our responsibility to take action to preserve biodiversity and protect our planet. We must choose a path that prioritizes the well-being of all living beings and ensures the sustainability of our planet for future generations.

In 2030, the world envisions a future where the Sustainable Development Goals (SDGs) are realized. The SDGs are a call to action for all nations, regardless of economic status, to achieve prosperity while protecting the planet. They recognize that economic growth must go hand in hand with strategies that address social needs, such as education, health, social protection, and job opportunities, as well as efforts to tackle climate change and environmental protection. On January 1, 2016, the 17 SDGs of the 2030 Agenda for Sustainable Development, adopted by world leaders at a historic United Nations (UN) Summit in September 2015, officially came into force.

These 17 goals are:

  1. no poverty
  2. zero hunger
  3. good health and well-being
  4. quality education
  5. gender equality
  6. Clean water and sanitation
  7. affordable and clean energy
  8. decent work and economic growth
  9. industry, innovation, and infrastructure
  10. reduced inequality
  11. Sustainable cities and communities
  12. responsible consumption and production
  13. climate action
  14. Life below water
  15. Life on land
  16. Peace and justice strong institutions
  17. partnerships to achieve the goal.

In my studies as a medicine woman, I learned about the prophecy of the Q'ero Shamans in Peru, which speaks of human societies splitting into two paths: the Eagle people and the Condor people. The Eagle people are more mind-oriented, industrial, and related to masculine energy, while the Condor people are intuitive, creative, feeling, and related more to feminine energy. The prophecy says that in the Fourth Pachakuti, the two paths would come together, and the Eagle would be so strong as to nearly drive the Condor into extinction. However, in the Fifth Pachakuti, a portal would open for the Eagle and Condor to fly together in one sky to mate and create a new offspring: higher human consciousness. It is up to us to activate this potential and ensure that a new consciousness is allowed to arise.

To achieve this potential, each of us must embrace a new consciousness and live in harmony with both our masculine and feminine energies, our mind, and our heart. When we expand our vision and focus on a purpose larger than ourselves, we can be at our happiest, healthiest, and most fulfilled. This time of uncertainty, change, and evolution can be an opportunity for us to take a stand, to speak up, and to raise our own standards for ourselves.

By being conscious entrepreneurs, we can influence big changes and create a movement that influences the world. As Mother Teresa said, "I alone cannot change the world, but I can cast a stone across the water to create many ripples.". Let's become that flame that illuminates, enlightens, and enlivens the world and be the change we wish to see in our corner of the world.

This is an excerpt of the best-selling book by Samantha J. called "Illuminator; click here for the full copy:

About Samantha j.

Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.

Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.

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