Profit with Purpose: Unleashing the potential of the purpose and profit revenue model

“Millennials seek purpose, crave meaningful experiences, and reward brands that align with their values. By intertwining purpose and experience, we unlock the true potential to captivate the millennial buyer and cultivate unwavering loyalty.” —Samantha J.

SJ Hot Reading Song Tip: Valse Naturelle by Etienne Balestre

Are you ready to break free from the limitations of the mass-market business model? It's time to embrace a new paradigm that not only improves every aspect of your life but also empowers you to make a significant impact on the world. Introducing the Purpose and Profit Revenue ModelTM, a transformative approach that merges purpose and profitability in the realm of luxury business. Let’s first explore the difference between a mass market and a luxury business approach.

  1. Target market: mass-market businesses cater to a broad and diverse customer base. They aim to reach as many customers as possible by offering products or services that appeal to a wide range of individuals. Their target market can include people from different demographics, income levels, and geographic locations.
  2. Pricing strategy: mass-market businesses typically adopt a low- to moderate-priced pricing strategy. They aim to make their products or services affordable and accessible to the mass market. This pricing approach allows them to attract a larger customer base and compete with other businesses in the market. Mass-market businesses often focus on economies of scale and cost efficiency to maintain competitive prices.
  3. Product differentiation: mass-market businesses often prioritize functional value and practicality over exclusivity or uniqueness. They aim to meet the basic needs and preferences of a large customer base by offering standardized products or services. The focus is on delivering products that are reliable, affordable, and readily available to the mass market.
  4. Distribution channels: Mass market businesses utilize wide distribution channels to reach a large number of customers. They may have a presence in multiple retail locations, e-commerce platforms, or engage in wholesale distribution to expand their reach. By making their products or services easily accessible through various channels, they can reach a broader customer base and maximize their sales potential.
  5. Marketing and advertising: mass-market businesses employ mass advertising and marketing techniques to target a broad audience. They use mass media channels such as television, radio, print, and digital platforms to create awareness and promote their offerings. The goal is to generate widespread brand visibility and attract the attention of a large customer base. Mass-market businesses often invest in advertising campaigns that focus on the features, benefits, and affordability of their products or services.

Overall, the mass market approach is characterized by its focus on reaching a broad customer base, offering affordable products or services, prioritizing functional value over exclusivity, utilizing wide distribution channels, and employing mass marketing techniques. This approach allows businesses to achieve high sales volumes and capture a significant market share.

In this diagram, I outline how, in order to increase our money, profitability, or revenue in the business, it often requires more of our time. At the start of the journey of entrepreneurship and growing our business, our freedom and fulfillment are often high, as we are filled with a great deal of vision, passion, and enthusiasm for the journey ahead. Only that the longer that we are in our business, the more time, the more energy, the more challenges, and the more we lose our sense of freedom and fulfillment, which causes it to feel more like a prison than anything else. Often, what disheartens purpose-led entrepreneurs is the sheer fact that they are unable to balance the purpose and profitability of the company.

Some common ways this happens are:

  • Lack of boundaries: Entrepreneurs driven by purpose often find it difficult to set boundaries between their personal and professional lives. They may feel compelled to work around the clock, sacrificing personal time and well-being, which can lead to burnout and a sense of being trapped in their business. This also includes undercharging their services and overcharging the clients.
  • Overcommitment and overextension: Entrepreneurs focused on purpose may take on too many projects or responsibilities, stretching themselves thin. This can lead to a loss of fulfillment as they become overwhelmed and unable to devote enough time and energy to each endeavor.
  • Financial pressures: Pursuing a purpose-driven business may sometimes involve financial challenges, especially if the focus is on social or environmental impact rather than maximizing profits. Entrepreneurs may feel trapped when financial constraints limit their ability to invest in their businesses or pay themselves adequately.
  • Balancing multiple stakeholder expectations: Entrepreneurs driven by purpose often face the challenge of balancing the needs and expectations of multiple stakeholders, including customers, employees, investors, and the community. Trying to please everyone can be draining and may lead to a sense of being trapped by meeting conflicting demands.
  • Scaling and growth pressures: As purpose-driven businesses strive to grow and expand their impact, entrepreneurs may face the pressure to scale quickly. This can result in compromises or trade-offs that go against their original purpose, leading to a loss of fulfillment and a feeling of being trapped by the demands of growth.
  • Limited resources and support: Purpose-driven entrepreneurs may encounter resource constraints and a lack of support, both financially and in terms of expertise. This can restrict their ability to execute their vision and create a sense of being trapped in a cycle of limited progress.

Luxury Business Model

A luxury business model is the most efficient and effective way to be able to stand for both purpose and profits; it is also the only way to scale a business long-term in a sustainable way that improves every area of your life, so you don’t have to sacrifice your love or family life along the way. Before I go into how, let me share the characteristics of what I mean when I say a luxury business model. 

  1. Purpose and profits: A luxury business model goes beyond focusing solely on profits. It emphasizes the integration of purpose and profitability. Luxury brands are driven by a higher purpose or mission that extends beyond financial success. They aim to make a positive impact on society and align their business practices with ethical, social, and environmental values.
  2. Exclusivity and uniqueness: Luxury brands differentiate themselves by offering products or services that are exclusive and unique. They prioritize craftsmanship, quality, and attention to detail. Luxury businesses create a sense of rarity and scarcity, appealing to customers who seek exceptional and distinctive experiences.
  3. Premium pricing strategy: Luxury brands adopt a premium pricing strategy. They position their products or services at a higher price point compared to mass-market offerings. This pricing strategy helps convey the value, craftsmanship, and exclusivity associated with the brand. Luxury customers are willing to pay a premium for the superior quality and experience they receive.
  4. Personalized customer experience: A key aspect of a luxury business model is delivering personalized and tailored experiences to customers. Luxury brands focus on building strong relationships with their clientele by understanding their preferences, anticipating their needs, and providing exceptional customer service. This personalized approach enhances customer loyalty and fosters long-term relationships.
  5. Brand heritage and storytelling: Luxury brands often have a rich heritage and history, which they leverage to create a compelling brand story. They engage customers through storytelling, highlighting the brand's values, craftsmanship, and legacy. Luxury businesses create an emotional connection with their customers, evoking feelings of aspiration, exclusivity, and belonging.
  6. Selective distribution channels: Luxury brands carefully select their distribution channels to maintain an aura of exclusivity. They may limit the number of retail locations and carefully curate their distribution network to maintain control over the brand image and ensure a premium shopping experience. Some luxury brands also embrace online platforms and e-commerce, maintaining a balance between exclusivity and accessibility.
  7. High-quality partnerships: Luxury businesses often collaborate with high-end partners to enhance their brand image and reach. They may collaborate with renowned designers, artists, or celebrities to create limited-edition products or exclusive collections. These partnerships reinforce the brand's exclusivity and attract a wider audience.
  8. Investment in brand building: Luxury brands invest significant resources in brand building and marketing efforts. They focus on creating aspirational advertising campaigns, utilizing high-quality imagery, and leveraging prestigious events or sponsorships. Luxury businesses strive to maintain a strong brand presence that reflects the values and lifestyle associated with their offerings.

In this diagram, you will see that in order to increase the money, profitability, or revenue of the company with a luxury business model, you must begin with your ideal lifestyle and the time you desire to put into the business. Due to the higher profitability of the business model, this means you can be supported with teams and systems, you can contribute to causes closer to your heart, you can deliver a more exceptional customer experience to your clients, and it will improve every area of your life along the way as the business grows.

Benefits of a Luxury Business Model

  1. Individual level: Shifting to a luxury business model gives you the profitability to design your business around your ideal lifestyle, hours, and needs without compromising how many people you help, the quality of the experience you deliver, or the impact you have on the planet. This means every area of your life can improve as you scale your company.
  2. Client level: Luxury brands have a deep understanding of their target customers and strive to deliver personalized, memorable experiences. By adopting a luxury business model, you can cultivate a loyal customer base that appreciates the exclusivity, attention to detail, and exceptional service that your brand provides. Imagine your clients receiving a better experience that was faster, easier, or more enjoyable as a result of your standing in this
  3. Planetary level: Luxury brands often emphasize sustainability, ethical practices, and responsible sourcing. By embracing a luxury business model, you have higher profit margins that enable you to profit share and give back to causes that are closest to your heart.

Transitioning to a luxury business model can bring personal fulfillment, attract discerning clients, and create positive impacts on an individual, client, and planetary level. By focusing on exceptional quality, unique experiences, and sustainability, luxury businesses can contribute to the overall well-being of individuals, offer memorable experiences to clients, and promote responsible consumption and production practices for the benefit of the planet.

Introducing the power of a diversified offer suite

Luxury is often associated with exclusive designer products, but it goes beyond that. Embracing a luxury business model doesn't mean leaving behind those with smaller budgets. That's where the Purpose Meets Profit Diversified Offer SuiteTM comes into play.

Picture a plane soaring through the sky. Onboard, there's economy class, premium economy class, business class, and first class. Each class caters to different needs and preferences, ensuring that every passenger finds the right fit. Your business can follow the same principle.

By diversifying your offer suite, you open up opportunities to cater to a wider range of customers. You can provide solutions at different price points, accommodating varying budgets and preferences. This approach allows you to extend your brand's reach and impact, ensuring that no one is left behind.

Just like a well-designed plane, your offer suite can be thoughtfully crafted to meet the diverse needs of your audience. From entry-level options that offer practical solutions to premium offerings that provide a luxurious experience, your business can provide a comprehensive range of choices.

The Purpose Meets the profit.Diversified Offer SuiteTM empowers you to create a business ecosystem that serves customers across the spectrum. It's about inclusivity and ensuring that everyone can benefit from what you have to offer.

So, whether your customers are looking for a taste of luxury or seeking practical solutions, you can provide them with options that align with their needs and aspirations. Your diversified offer suite becomes a vehicle for growth, expansion, and impact, taking your brand to new heights.

Don't limit yourself to a single class. Embrace the power of a diversified offer suite and let your business soar, serving a broader audience while staying true to your purpose and profitability.

Unlocking different experiences: From economy to first class

In the world of a purposeful and profitable luxury business model, it's essential to understand that while your target niche remains the same, there are various experiences that can lead individuals from their initial problem to the ultimate promise. Let's delve deeper into these distinct experiences:

  • Economy class: This represents the "do it yourself" option, catering to individuals who are looking for a more affordable solution. Here, you provide resources, guides, and tools that empower customers to take action on their own. The economy class offers a lower price point, allowing a broader audience to access your expertise and guidance.
  • Business class: This is the "done with you" option, appealing to those who seek a higher level of involvement and personalized support. In the business class experience, you collaborate with your customers, providing guidance, coaching, and consulting services. This option offers a higher price point, reflecting the added value and individualized attention provided.
  • First class: The first-class experience is the epitome of luxury and tailored service. It can be a "done for you" option or a premium offering that allows customers to reach their desired outcome in a faster, easier, or more enjoyable manner. The first-class experience goes beyond basic solutions and aims to deliver exceptional results and an elevated experience. It may involve VIP treatment, exclusive access, or concierge-like services, creating a truly remarkable and luxurious journey.

By offering these distinct experiences within your diversified offer suite, you cater to the varying needs, preferences, and budgets of your customers. Each class provides a unique level of support and engagement, allowing individuals to choose the experience that best aligns with their desires and aspirations.

Importantly, the purpose and profitability of your business remain at the core of each class. Regardless of the chosen experience, you are committed to delivering value, solving problems, and helping customers achieve their desired outcomes.

Remember, your offer suite is not about limiting or excluding anyone. It's about providing options and tailoring your services to different segments of your audience. This approach allows you to serve a wider range of individuals while maintaining a cohesive brand identity and purpose.

So, whether your customers choose economy, business, or first class, they can embark on a transformative journey that leads them from their initial problem to the ultimate promise. Embrace the power of diverse experiences and create a luxurious path to success for your valued customers.

This is an excerpt of the best-selling book by Samantha J. called "Illuminator; click here for the full copy:

About Samantha j.

Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.

Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.

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