In this episode of The Illuminator Podcast, Samantha J is joined by Liz Jarvis, founder of Better Business Decisions. Liz offers 35 years of experience in the trenches of accounting and small business and is dedicated to improving financial intelligence in business owners. Liz's key advocacy is to educate and empower business owners by helping them understand the story behind their business numbers, an area often overlooked and a cause of anxiety in business owners. 

In this episode, you will: 

• Understand what your financial statement is
• Learn the basics of P&L
• Be equipped with knowledge and curiosity to counter your number anxiety
• Know the true story of your business by looking at your numbers
• Realise the importance of knowing your business's financial status
• Have a new appreciation for doing self care as a business owner

Highlights:

[01:44] Introduction

[02:50] Journey guided by various mentors and influenced by principles of Shamanism

[03:56] The importance of taking intentional actions rather than waiting for things to happen 

[05:16] Unconventional approach and how their journey diverges from typical accountants

[05:50] Challenges of being a woman in a male-dominated field during the 80s

[11:13] Perspective of visionary entrepreneurs who view finances as a means to enhance

[13:51] Common fear of financial anxiety and how it's a normal experience for many entrepreneurs

[18:39] Significant impact of reclaiming financial decision-making power

[21:32] Upcoming book and introduces strategies for readers to reflect on their financial statements

[27:38] Concept of merging purpose and profit

[31:02] Vital connection between purpose and profit

[35:12] Lack of self-care and the mindset of working excessively as challenges
[40:11] acknowledges the alignment of values in contributing to positive causes

[45:46] Upcoming plans after the book's release

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Links:

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Quotes:

If you really want to help millions you can give that money away once you've made it, but if you don't make it then you can't even feed yourself and your family. -  Liz Jarvis

Everyone is rebelling when they go into business. So why not the financial rebellion which includes making sure that your financials are incorporated into everything that you do in your business. - Liz Jarvis