Connecting Your Audience to Your Brand through Instagram Reels with the Reels Queen

with Alisha Marfatia

“The way you show up in your reels, is a representation of your brand.” - Alisha Marfatia

This week we had the REELS QUEEN herself on the podcast! She has the world’s best reels course, and many other programs, where she is known for teaching people how to grow their audience, and grow their business through reels! 

At Samantha J. we're all about authenticity, and we know that the most effective way to connect with your audience is through authentic content. But what does that actually mean practically?

It means that you should be able to engage with your audience in a way that is more genuine and engaging which then builds trust– how do you do that?

In another episode of The Business Empress Podcast, we are joined by Alisha Marfatia– the woman behind The Social Impact. An algorithm-nerd, reel extraordinaire, social media maestro, shameless dog lover, and keen content creator - where she teaches us how! 

Tune in now to learn about accelerating your brand's success through Instagram Reels!


(01:42) How did Alisha get started learning about reels? 

(07:10) Instagram Reels: A Simple Guide for Businesses

(10:32) The Recent Changes in Instagram Reels Algorithm

(16:14) How to Instill Confidence in Yourself

(20:10) Ways to Boost Instagram Engagement With Reels

(32:08) Mistakes to avoid when creating Instagram Reels 

(35:51) Five Power Question 

Follow Alisha on:

LinkedIn: Alisha Marfatia - Melbourne, Victoria, Australia - LinkedIn

Instagram: Alisha Marfatia | Reels Queen, Marketing Mentor & Speaker 

Twitter: Alisha Marfatia | Reels Queen - Twitter

Follow Samantha J on:

Download the free copy of my best-selling book Build Your Empire From The Inside Out & Get Access To My Free FB Community: Build Your Empire From The Inside Out

Book a Discovery Call with Samantha J. to learn how to double your income and impact the next 12 months here:


LinkedIn: iamsamanthaj



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the host

About Samantha

Samantha J is an award-winning entrepreneur, bestselling author and soulful speaker – a business empress who merges spirituality and entrepreneurship to help women and men make a meaningful impact on the world. 

Learn more