Our True Purpose is in Who We Become

Life is a series of tests, trials and tribulations that are constantly shaping us into the person we are destined to become in this life. As Ralph Waldo Emerson so eloquently said, "the only person you are destined to become, is the person you decide to be". 

Life is a series of tests, trials and tribulations that are constantly shaping us into the person we are destined to become in this life.

As Ralph Waldo Emerson so eloquently said, "the only person you are destined to become, is the person you decide to be". 

Many people come to me, waiting for validation or approval, to do the thing that they are born to do. For too many years they have been investing their energy, time and money into "the external thing". Whether it be a book, a business, a project. 

Those who have success come to them with ease though, spend more time focusing on becoming the person who is congruent to having that dream. 

Why? Because our true purpose is not in what we "do". The world is a living testament that there are people "doing lots". 

Our true purpose is in who we become. 

When you set your eyes on becoming the person congruent to having that dream, and identify the values of the person who would have that dream. 

Suddenly, day by day, you start magnetising that reality into your field, with grace and ease. In fact, often it takes less action. Opportunities and people, who can help you to make that dream possible will "come out of nowhere". 

If you are a person who has a big dream, and you don't know where to start, then start by focusing on becoming the person congruent to that dream. 

Reflect on:

  • Who else has achieved similar things to what you wish to achieve?
  • What are the values that they live their life by?
  • Can you model off the success or ask the steps they took to become that person?
  • What do you wish to do differently, to get the unique result you wish to get for your life?

Consciously choosing the values we wish to live by, allows us to take control over our destiny. Rather than seeing destiny as something out of our hands, we start to participate in destiny's creation. 

The power in focusing on who you are becoming, is that then anything you do, that is underpinned by those strong values, is only going to be amplified by that energy. 

For example, an entrepreneur who previously didn't value financial success may spend $10,000 on business mentors by executing their strategies, all whilst wondering why they are not getting results. Only to come to the Empress & Emperor Program, to realise they have a values conflict between purpose and profits. They are not valuing both. 

They could have saved years, time and energy, on becoming the person who valued purpose and profit, and then have saved that time, money and energy that was previously used on focusing only on their product. 

Another example is a person who previously didn't value integrity. They had success, they sold lots of programs, however they found that their clients were not getting results. They started to stop attracting more clients. They began to spend thousands and thousands on digital ads, only to still keep reaching ceilings on how many clients they could attract. This person comes to the Empress & Emperor program, to realise they have been out of integrity. They do not have product to market fit, and their product does not deliver real results for their clients. They choose to adopt the value of integrity and start using market research to create a product that delivers real results, and as a consequence of becoming a person of integrity, and behaving as such, they start to attract more clients and create a product that gets results. 

Often what I find with my clients is that by becoming a better version of themselves, they attract more clients, get to their goals quicker and it takes less work! 

If you want to learn how to embody your business empress or emperor, book a call with me

About Samantha j.

Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.

Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.

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