Laying the Foundations of your Empire

There are two foundations that have to be laid to build your empire from the inside out, to support you to build a purposeful and profitable empire that shapes a better world.

Laying the Foundations of your Empire

There are two foundations that have to be laid to build your empire from the inside out, to support you to build a purposeful and profitable empire that shapes a better world.

1. Transforming from your insecure to secure self

2. Building a revenue model where purpose and profit co- exist together in harmony

You have likely had a level of success up until now, but deep down within you know you are here to do and be more. In your search to be and do more, what’s been leading you has been a sense of fear, inadequacy, stress or not-enoughness in some form or category. The first step to building a sustainable and scalable empire is to ensure that the belief systems at the start of the journey are founded on your wholeness, and not your sense of separation with your divine, worthy, loveable self. Let’s reconnect you to the part of you that wholeheartedly knows you are worthy of love, that approves of your authentic self, and believes in taking a stand for your needs and boundaries. We often think that success will be found by acknowledging our strengths – the shiny and most likeable parts – but what I will be teaching you in this chapter is that the greatest asset you have are your flaws and insecurities. This untapped potential up until now, will become the biggest asset to your business growth. First, we just have to acknowledge this from the start, and learn to help you build these new foundations within.

The foundation for your empire is feeling safe and secure within your authentic self, and knowing you are worthy of love and enough in all parts of your true self. Up until now, you have been showing up in the world, pretending, comparing, wearing mask after mask, buying into an unrealistic idea of leadership and what it means to be human. This unrealistic idea hasn’t been getting you the life, business and relationship you want, and you have been wondering where you went wrong. Let me just share... there’s nowhere you went wrong, you were just sold the wrong story. I’ll show you a different way.

To truly feel safe and secure within our authentic self, we need to stop playing affirmations that boost just the qualities we want more of or just focusing on seeing more and more of our positive strengths. We actually have to reach back and look for the pieces of ourselves that have been left behind and have fragmented – that’s how we discover our sense of wholeness. We need to learn how to apply the technique I learned from Jason Irving at the Wellness Breakthrough Leadership Academy, called honour, accept and acknowledge. This means learning to be ok with our own hate, shame and fear parts of ourselves. The parts of our authentic self that have been left behind are the parts of ourselves that doubt, are afraid, insecure, whisper it will all go wrong, that we can’t do it, and that we are going to lose it all. They thrive in fear, sabotage and doubt, because they haven’t been given what they need to feel safe and secure in this world. This is until now. Your job is to learn how to get to know these parts, to build them up, reassure them, ask them what they are teaching you, provide them what they need, and to actually let them be seen, so they know they are worthy of love. They are in desperate need of your attention, love, validation and approval.

Where I went “wrong”, or wish I had done things differently in my own journey, is that I looked for others to give those parts of me validation, love and approval. My business was a great outlet to get all my unmet needs met. But ultimately, I had built my empire on the foundations of a fake self, the fake self I had developed, that got me the love, connection and sense of belonging in my life up until then. Because I hadn’t dared to courageously present my most imperfect self to the world, and value the gifts that she held to make a meaningful impact in the world.

Before I had laid the foundations of my empire in a healthy way, I was experiencing:

  • Uncertainty
  • Scattered energy
  • Anxiety
  • Feelings of disconnection
  • Not feeling seen or valued
  • Being underpaid
  • Fearful
  • Feeling unsafe
  • Sabotage
  • Stress
  • Chaos
  • Not secure in my authentic self
  • Emotionally unstable
  • Reliving the past over and over
  • To start to get an understanding of how your foundations are running in your empire today, I have created a series of journal prompts for you:

What are the basic needs of your business to survive? What are your basic expenses month to month you need to make, to cover things such as food, water, home expenses?

  • What in your business currently provides you with a sense of safety? When this need is not met in your business, how do you feel, and then what do you choose to do?
  • Does your business currently feel chaotic? What about it does?
  • Finish this sentence: I have built the foundation of my empire currently on ____________.
  • Finish this sentence: If I release burn out as a status symbol, I would choose to __________________.
  • Finish this sentence: If I released my addiction to chaos, fear and stress, I would choose to sacrifice the belief that _______________.
  • My authentic self feels like __________________.
  • My authentic self’s vision of my empire for the next 5–10 years is ___________________.
  • If I had access to a deeper level of peace, groundedness and calm within my business, it would enable me to _____________.
  • If I felt more safe and secure in my authentic self, I would then ___________.
  • The fear that is holding me back from living as my authentic self is _______________.
  • The limiting belief that is holding me back from building my empire, my way, is ___________.

About Samantha j.

Samantha J. is the sought after “Illuminator” - the world’s only luxury business strategist and medicine woman, that merges spirituality, strategy and self expression to help coaches and personal brands to scale to 7-8 figures and become fulfilled in all areas of their life along the way! Samantha is also a multi 8 figure award winning entrepreneur, 6 x best-selling author and soulful speaker.

Her unconventional approach, helps coaches stand out with a luxury brand, and social impact focus, to build an empire that merges purpose and profit, unifying the world by solving some of the world’s most pressing challenges such as poverty, climate change and eradicating sex trafficking. Samantha has been named as one of the Top 20 Entrepreneurs on the Rise by Fox in 2021, and one of the Top 7 Women Paving the Way of Success in 2022 by Disrupt Magazine, for her efforts, with a vision to help 100 million purposeful and profitable empires in her lifetime through her business school Humanitarian B-School and her luxury business agency, Illuminator.

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